The Largest Up-to-Date Source of Data on Britain Today

Data for insight, for segmentation and modelling, and as a basis for collecting bespoke data analysable by a range of segmentation models, including clients own models.

Comprehensive data, updated every month, covering the composition of both the on and off line populations.

Unique Data on How to Communicate With and Influence Consumers

In addition to comprehensive demographic data we also collect data for marketers.

How to communicate with people, what they are likely to purchase, what influences them to buy and their financial mood.

The data is available coded with 11 different segment models. A Segment Audit where Clients own segment codes are added  provides a broader, up to date understanding of segment composition and alows additional research to relate directly to those segments.