Comprehensive, robust, up-to-date demographic data

and population statistics for Great Britain.

The British Population Survey interviews between 6,000 and 8,000 individuals every month (80,000 to 85,000 p.a.). These interviews are face-to-face in people's own homes, not via the internet or any self-completed questionnaire, and each wave is fully representative of the adult population.

The survey is delivered in a fully analysable format to enable comprehensive interrogation by users.

It provides answers to questions about how many people fit a specific profile, how they compare with another profile, how it has changed over time, the effect of gender, education, race, single parenthood or other criteria on education, income or employment etc.- and much, much more.

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The British Marketing Survey

Understanding Marketing Channels

From a monthly 1000 sub-sample of the core survey, this specialist module provides all the demographic information PLUS -

  - details of how people react to, and view, marketing communications by media channel and by industry sector.

It contains an array of vital information for marketers, agencies, commentators, journalists, regulators and anyone interested in the changing world of consumer behaviour.

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