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British Population and Marketing Data

The British Population Survey (BPS) provides 'reference' up to date data on the population of Great Britain.

It can be used for insight, segmentation, modelling and as a means of better understanding and interpreting on line survey results.

Data is gathered by actualy going out and talking to people in their own homes, between 6,000 and 8,000 of them every month (over 80,000 individuals per year). This means that we capture a robust and complete picture of the total population (both those on-line and off-line).

BPS also collects data on what influences people in their choice of brand or retailor, their future purchase intentions, marketing channel receptability and their financial mood.

The British Population Survey now includes an omnibus facility. This enables questions to be added at any time and analysed against the complete range of BPS variables. This provides far greater potential insight that the more normal simple demographics generaly available on omnibus surveys. See; www.bpomni.co.uk for details.

 

Latest News 

Shopper Confidence, latest BPS/CACI report see: www.bcindex.co.uk/news

The New Influencers, the powerful group of people who influence government, companies and public oppinion. see: www.bcindex.co.uk/news 

Financial Optimism Index - see www.bcindex.co.uk

Dr Tim Drye wins Data Scientist of the year awared

 


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