Because the data we collect for The British Population Survey is so extensive, it naturally provides the ideal base for the addition of bespoke questions. These can be added as 'one-offs', or for a period of time, and once added they can be analysed by any combinations of all the variables within the survey.

We are able to automatically filter selections of respondents within the existing variables to match your required targets, removing the sometimes costly requirement for ‘filter’ questions. For example, if you only want to ask questions of those who have recently Shopped On Line, are over 55 and are prepared to respond to emails from companies they have not previously dealt with, then those are the only people we will ask as we already have all those variables within the questionnaire.