The British Marketing Survey

Understanding Consumer Trends in Marketing Channel Behaviour and Acceptance

The British Marketing Survey is not just another snapshot report about marketing channels. It is an ongoing, fully analysable database of the monthly trends in -

  • Receipt of channels

  • Response to channels

  • Future response to channels

  • Acceptability of channels

  • Receipt from commercial sectors

  • Acceptability of messages from commercial sectors

  currently covering 18 marketing channels, and 21 industry sectors. 

As part of The British Population Survey it provides this information against a detailed background of comprehensive demographic data.

It provides marketers with an understanding of the relative strengths and weaknesses of each channel relative to any other, and, because it also has the demographic detail, channel information can be analysed by target groups of individuals.

Analysis can be performed to inform:

  Channel PlanningResults interpretation (was it the creative, the proposition or the media selection?)Pitch strategyWhite papers and reports

For full details of the methodology, the data points and the analysis tool see the “How we do it” section.

For a full listing of all the questions, and their responses, download a copy of the British Marketing Survey Data Catalogue HERE.

PLUS - from January 2010 - two NEW questions -

  • Which of the sectors are you likely to make a purchase from in the next few weeks

  • How do you think your personal financial situation will change in the next 3 months

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(c) DataTalk Research Limited

August 2010.

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