The British Marketing Survey

Based on a sample of 1000 respondents per month, the BMS enhances the full BPS data with a further set of questions designed to define the KEY INFORMATION for all Marketing professionals -

"which communications methods should I use to obtain more responses from

those consumers most likely to purchase my goods or services"

Presented within a sophisticated analysis software system, the BMS provides three new GROUPS

MARKETING CHANNELS     covering 18 COMMUNICATION CHANNELS     and providing detail on who has

          >  RECEIVED each channel

          >  RESPONDED TO each channel

          >  finds each channel ACCEPTABLE to receive

          >  is prepared to RESPOND IN FUTURE to each channel

MARKETING SECTORS     covering 23 MARKETING SECTORS     and providing detail on who has

          >  RECEIVED marketing communications from each sector

          >  finds each sector ACCEPTABLE to receive communications from

          >  who is LIKELY TO PURCHASE in the next few weeks from each sector

ADDITIONAL QUESTIONS     

>  how respondents think their FINANCIAL SITUATION will change in 3 months

>  what are the important 'Influences' to select a brand / retailer etc - covers the top 21 influences

Benchmarking, League Tables, Trend Charts, Demographic Analysis, Sector Weighting, Comparative Geodemographic Analysis, Country or Regional Variations - all are available in the software.
 

The BMS Data Catalogue lists the full questions and response options - download it from GUIDES