The British Population Survey
This survey contains
> 71 QUESTIONS
> 450 UNIQUE RESPONSES
> from over 80,000 RESPONDENTS per annum
> an additional series of information points derived from the answers, such as the
Geodemographic segmentation models
In order to facilitate browsing the data, and finding the required information, we have arranged the data within the delivery system into an 'intuitive' set of field Groups.
These GROUPS are divided into the following topics
FAMILY - 13 Criteria incl. Gender, Age, Marital Status, Number of Children in Household etc
GEOGRAPHY – 4 Criteria incl. Country and Region
ECONOMICS – 11 Criteria incl. Qualification Level, Working Status, Home Tenure, Main Supermarket
MEDIA – 3 Criteria – Daily newspaper, Sunday newspaper and ITV station most watched
LIFESTYLE – 17 Criteria, incl. No of Cars in household, Satellite TV, Web mobile phone, Tablet PC, Games console
INTERNET ACCESS – 7 Criteria, incl. Frequency, Method, History
INTERNET USE – 16 Criteria, inc. Emails, Grocery shopping, job search, Download/Stream TV, VOIP, Social networks
GEODEMOGRAPHICS – 10 Criteria incl. ACORN, CENSATION, MOSAIC, PersonicX, P2 and OAC
All the individual waves of data are separately identified, and you can select any choice from a single month, a selection of months, a year, or the complete data. This choice enables comparison over time – e.g. Q1 each year, or long term trend tables or graphs.
The full details of these Groups, Criteria and Responses, together with the full text of all the questions and their available responses, are laid out in our Data Catalogue which can be downloaded from the GUIDES page in PUBLICATIONS.
New additions to Marketing Survey (June)
June BPS / BMS Data available to download
New 3 year view of the Response Cycle from BMS (Apr)
New Datasheet on Austerity & Consumer purchasing intentions (Apr )