The British Population Survey and The British Marketing Survey provide a wealth of up to date information to which we add a range of geodemographic classifications.

This provides users with another dimension to the data, for example:

     •   Different models can be compared
     •   The up to date make up of each segment can be seen
     •   Additional up to date insight can be obtained on each segment
     •   Which segments are most likely to respond to which marketing Channel
     •   Which segments are most likely to buy from which sector

We include a selection of some of the best Geodemographic Segmentation models available. The models are listed below, together with their designer / source. For their full details, click on the logo.

An Appendix to the Data Catalogue, listing these models, and all their sub-groups, as they appear within the survey, can be downloaded from the Guides page.

 ACORN Standard, Health & Education   -   from CACI Ltd

 Censation   -   from AFD Software Ltd

 MOSAIC Standard, Financial & Public Sector   -   from Experian Ltd

 PersonicX GEO   -   from Acxiom Corporation  

 P2, People & Places   -   from Beacon Dodsworth Ltd,

CAMEO UK     -   from Callcredit Information Group Ltd 

and finally OAC (Output area Classification)