The British Marketing Survey
'The British Population Survey' and 'The British Marketing Survey' are Trading Names of - DataTalk Research Limited
The Registered Office of DataTalk Research Limited is at Chapel House, Chapel Lane, St Ives, Cambridgeshire, PE27 5DX Company Registered in England and Wales, Registration Number 5250045 VAT Number 855362412
The British Marketing Survey
Informing Marketing Communication
Providing marketers with the ability to:
• Identify the most appropriate communication channel for a customer
• Identify the best combination of channels for a customer
• Identify the ‘Turn off’ channels for a customer - those channels which will do more harm than good
• Identify the sectors a customer is most likely to buy from
• Identify the current financial mood of a customer
• Identify the key influences on choice of brand / retailer
• Understand the make up of their geodemographic segments
• Identify the key influences on choice of brand / retailer
• Understand the make up of their geodemographic segments
• Understand the trends in these over the last 3 years
The British Marketing Survey is not a snapshot report about marketing channels. It is an ongoing database for modeling and insight currently covering 19 marketing channels, and 23 industry sectors.
As part of The British Population Survey it provides this information against a detailed background of comprehensive demographic data
Plus 3 ACORN, 3 Mosaic, Censation, PersonicX Geo, P2 People & Places, CAMEO and OAC geodemographic segmentation models. It can also be coded for cliects own customer and prospect segments and their own 'bespoke' questions..
Download the full list of all the questions, and their responses, in the BMS Data Catalogue.
Latest News
New additions to Marketing Survey (June)
June BPS / BMS Data available to download
New 3 year view of the Response Cycle from BMS (Apr)
New Datasheet on Austerity & Consumer purchasing intentions (Apr )
© The BPS 2011 - All Rights Reserved
