The monthly monitor of who receives responds to and thinks it is acceptable to receive which marketing communication channels and from which sectors.

Purchase and Influence Monitor

What promotional devices influence peoples buying decisions (including social media) and from what sectors people are intending to purchase.

Mood Monitor

How people view their personal financial prospects.

All data is sourced every month from The British Population Survey. It is an ongoing database for modeling and insight currently covering 19 marketing channels, and 23 industry sectors. Monthly trended data is available from March 2008. All data is provided against a detailed background of comprehensive individual and household data.

Segment Intelligence is also available to provide the data coded for an organisations own marketing segments. Segment Intelligence is also available for a range of commercial segmentation models. See Geodemographicsfor details.

Full details of all data points are contained in the Data Catalogue which can be downloaded from GUIDESpage.

Data can be purchased by variables and year (or other time frame) and accessed in a variety of file formats.Contact Us for detailed pricing.