The British Population Survey is the largest up to date study of the British Population, providing detailed information about the population and how it is changing.

Accurate
The sheer size of the survey (over 80,000 respondents p.a.) and that it actually interviews people face to face in their own homes means that the data is both robust and accurate .

Timely
With the survey running most weeks of the year, and data updates available within 10 working days of the end of the month it is always right up to date.

Comprehensive
A wide range of topics relevant to key decision making for Business, Government and Academe are covered including Geodemographic classifications from Acorn, Censation, Mosaic, Personicx. P2 and OAC.

Fully Analysable
Data on its own is just a collection of numbers. The British Population Survey is supplied within a powerful analysis software system.