Our 'core' products are The British Population Survey (BPS) and The British Marketing Survey (BMS). Both these products are based on data collected by face to face, in home interviews and are updated every month.

The data is the largest up to date source of data on the population, how you use it is up to you.

·         Insight. For insight the data can be accessed via our soon to be launched on line analysis system. The data can be analysed and the results exported as Excel tables, pivot tables or PowerPoint charts. We also provide a consultancy service to delve into the data and provide reports on specific issues.

·         Understanding Geodemographics. Because we code all our data with the leading geodemographic codes the data can also be used to both gain a better, up to date, understanding of these segments and to compare and translate between them.

·         Understanding Your Segments. To gain a better understanding of your customer or prospect segmentations. In the same way as we code our data with geodemographic codes from people like Acorn, Cameo, Mosaic and Personicx we also code it with clients own segmentations. This provides a detailed, accurate picture of:

o        the make up of the segments

o        which communication channels they prefer

o        what influences their purchases

o        what they are likely to buy

o        their financial mood.

·         Building Segmentation Models. The data provides a rich source of reliable, up to date information key to any segmentation development. As it includes people’s relationships with communication channels it is used as a key component in the building of Communication Channel Segmentation models.

·         Bespoke Research. With such a comprehensive range of data and regular, monthly, data collection The British Population Survey and The British Marketing Survey are ideal vehicles on which to base more specific, bespoke research. They can be used as an ‘omnibus’ survey with all the results integrated with the rest of the data including all the geodemographic models.