REPORTS

A selection of recent interesting Reports and Papers from various sources,

all based on data from either the BPS or the BMS.

INTERNET ACCESS AND SHOPPING REPORT Q2 2010   (published Aug 2010)

This report studies the two main aspects of the population in relation to the use of the Internet for purchasing goods and services -

  - Who has access to the Internet

  - Who uses the Internet for Online Shopping.

The purpose of the Report is to provide a detailed view of the current population of Internet Shoppers –

  - Who they are;

  - What identifies them amongst the population as a whole;

  - How their numbers have progressed over the last two years;

  - What are the differences between those who shop for Groceries and those who shop for all other goods and services.

This report was written by Mike Hare, as part of our collaboration in this particular area with the IMRG - the industry body for e-Retail. It is a highly detailed report, and you are welcome to either purchase the full report, or download a free Extract in pdf format by clicking on the appropriate button.

MARKETING CHANNEL TRENDS JULY 2010

This is the latest of this series of highly detailed reports which provides -

 > The Benchmark Trends and Indices for Responsivity, Receipt, Future Response and Acceptability

 > A comprehensive set of additional Charts for Individual Communication Channel Trends

 > The Channel League Tables

 > A new section of Industry Sector League Tables

 > The Financial Prospects Index

This report represents the most accessible view of exactly how Consumers are relating to all of the main communication channels; how those relationships are changing from month to month; and how each channel is performing in direct comparison to all other communications channels.

It represents crucial 'must-have' data for all involved in Consumer Communication, especially in mixed-media campaigns.

ELECTORAL ROLL

"A Research Study of the Correlation between Citizen Presence on the Edited Electoral Roll and the Receipt of Unsolicited Direct Marketing Communications." -- February 2010. Author - Dr Tim Drye.

This Paper was written as a Submission in response to the Government's consultation on restricting commercial access to the Edited Electoral Roll. It is based on the British Marketing Survey, analysed in detail by reference to the Electoral Roll data held by AFD Software Ltd, who commissioned this paper. and have permitted us to reproduce it here.

It provides a fascinating insight into the dual negative effect of such a restriction on both the

Marketing Industry and the Consumer - a 'must read' for anyone involved in Mail campaigns, or ,indeed, Recycling!!

RESPONSE TV

A report on quantifying the impact of using TV as part of a multi-media campaign, amplifying the response from consumers.

The underlying report was written by Mike Hare, our Research Director, on a commission from the DMA and ITV and based on BMS data for June / July / August 2009 enhanced by 3 additional questions run during that period.

The final report is reproduced here with the permission of ITV.

To view the ITV website with further details, information and their showreel, click here.

Copyrights

All material on this site is copyright

(c) DataTalk Research Limited

August 2010.

Reproduction of any material from this site is expressly forbidden without written permission from the owners.