Our advanced data handling techniques, together with the depth of data we capture, mean that we offer the ability to add Clients' own postcode or individual based Segmentation Models as fields within our data delivery. This provides the ability to understand far more about the make up of the segmments, what they are likely to buy, how to communicate with them and what influences them to buy. This is delivered either as reports or by means of an on line analysis tool.

Both The British Population Survey and The British Marketing Survey can also be used to enhance either Customer or Prospect databases. Adding things like propensities to purchase, marketing channel preferences, likelyhood to be influences by different promotional teckniques and financial mood.

Several organisations already use our data as a component in the creation of new tools and segmentation models, in periodic 'refreshes' to ensure the topicality of their data, and to add other dimensions such as communication channel preference etc.

We are happy to discuss the many ways in which our data could work with your data. Please Contact Us for more details.