The Data & Software
Data is nothing without software to access it and software is pointless without data.
The British Population Survey provides a combination of rich data and powerful analysis software to enable anyone to extract the information they need.
The British Marketing Survey, in addition to providing the same demographic data as The British Population Survey, adds details of people`s behaviour and acceptance of marketing channels.
What You Get Free
Our DataTalk Explorer analysis software (the REAL thing, not a 'lite' demo version) together with 12 complete surveys for The British Population Survey (the complete set for 2008) and 10 for The British Marketing Survey (March to December 2008 - this survey only started with the March wave)
There are NO RESTRICTIONS on how often you use it and no time limit.
This data gives you a complete picture of the population at that time. It is more robust and detailed than any other data available. You can analyse it in total or by any selection of months; create detailed analysis of sub groups; look at the effects of things like gender or education on income; see where internet penetration is low; see the characteristics of those who buy their groceries on line; contrast different demographic groups (which you can create to your own specification) ........
Whatever your interest in the population it will be better informed by this data.
All you need to do to start using this data is
DataTalk Explorer is very simple and intuitive to use. However, it is always beneficial to have a helping hand to to get started, so we have prepared the 'Getting Started Guide' for just this purpose. So if you wish to see what it is all about before downloading the software, then click below to download this simple guide. It provides worked examples of how to do the basics and is a useful crib sheet for getting the most out of the data.
to download the Getting Started Guide.
What You Can Pay For
The free download provides you with the comprehensive data from all surveys in 2008 for each of the Population and Marketing Surveys. At any time you can update this data to the last completed month for a level charge of £125.00 for The British Population Survey or £250.00 for The British Marketing Survey per update (plus VAT, of course).
First Update
When you first update we send you ALL completed months to date. So, if you first updated from the free download during August 2010, we would have sent you all the months from January 2009 to July 2010 inclusive.
Subsequent Updates
You can update as often as you like. Some people may want the up to date picture every month, some every quarter, and for some every year will do. The choice is yours. It does NOT have to be a regular thing and there is no requirement to update. You choose - it can be as random as you like. But whenever you DO update, you will receive ALL the data up to, and including, the last completed month.
Licence Duration
Once you have updated the data, you will have access to it for 12 months. At the end of that time you have the choice to update to the latest data, and have access for a further 12 months, or revert back to the free version. If you revert back to the free version you can, of course, update at any time in the future and be right back up to date.
To keep things simple we make the same charge for any update no matter how many months data we will be supplying.
LATEST UPDATES AVAILABLE
BPS -- July 2010 (216,019 interviews) - £125 + vat
BMS -- Aug 2010 ( 30,026 interviews) - £250 + vat
The British Population Survey
Website Information Links
Copyrights
All material on this site is copyright
(c) DataTalk Research Limited
August 2010.
Reproduction of any material from this site is expressly forbidden without written permission from the owners.
