The data is available in a number of way depending on requirements.
We can supply access to the whole database or a selection of modules, alternatively we can provide taylored extracts for specific projects.
Data can also be supplied for modeling and segmentation projects.
We have also developed some convenient 'Focus' data sets which can be purchased and downloaded from our secure ordering system.
These data sets are in Excel Pivot Table format and updaed quarterly. Each module focuses on a specific area and provides the last 12 months data wit bacis demographics and a range of geodemographic segmentation models.
Focus' data sets currently available:
Marketing Communication Channels
Intention to Purchase and communication by sector
Purchase Influences
Financial Optimism
For full details go to; www.bcindex.co.uk/focus-data-sets
Please Contact Us to discuss your specific requirements.
Now Available
Our data can be coded with your own segment codes.
This provides the ability to see the real, up to date make up of your segments plus:
Which communication channel conbinations will work best for each segment
what they are likely to buy
what promotions influence them
their financial mood